European Soccer Rights Bundled As Nine Leagues Create Central Package
https://www.sportico.com/business/media ... 234631951/
A group of nine European soccer leagues are pooling their international media rights in the hopes that selling a larger centralized package will bring more eyeballs and more revenue.
The tender, which was viewed by Sportico, details one of the largest rights packages to ever hit the market: 116 clubs and more than 1,500 annual games, in seasons that span all 12 months of the year. It encompasses non-domestic rights for all nine leagues, each the top professional circuit in its country, for three seasons from 2021-2024. The package is expected to fetch something in the $5 million to $20 million range, according to someone familiar with the plans.
The idea for pooled broadcast rights came after the European Leagues, formally the Association of European Professional Football Leagues, took a similar approach to betting data. The group recently pooled data rights to 16 members and signed extended deals with Genius Sports, Sportradar and Stats Perform.
The nine leagues included in the package are the top domestic circuits in Denmark, Switzerland, Norway, Poland, Northern Ireland, Slovakia, Iceland, Latvia and Kazakhstan, a European Leagues member.
